Zoho’s operational CRM example is targeted at small businesses with a simple user interface, modules that can be customized, social media listening tools, and easy automation. An operational CRM strategy increases the effectiveness of your company by discovering how to automate repetitive tasks and streamline inefficient processes. Finding an operational CRM is easy, in that all CRMs will have the ability to track a relationship with a contact. I would probably recommend against simply googling \u201coperational CRM,\u201d however. Definitions of \u201coperational\u201d CRM almost always include a vague rundown of what a CRM can do, plus descriptions of salesforce and marketing automation, which is by no means a mandatory feature of any CRM. What’s more, many CRMs don\u2019t market themselves as any particular \u201ctype,\u201d while others will describe themselves exclusively with vague buzzwords.<\/p>\n